Welsh & operatically trained mezzo-soprano Elen Wyn might talk about her origin story, her team, highlight awards or recognitions, or share photos. Tap into her creativity. She’s got this. The way she tells her story online can make all the difference.

Don’t worry about sounding professional. Sound like her. There are over 1.5 billion websites out there, but her story is what’s going to separate this one from the rest. If you read the words back and don’t hear her own voice in your head, that’s a good sign she still has more work to do.

Be clear, be confident, and don’t overthink it. The beauty of her story is that it’s going to continue to evolve and her site can evolve with it. Her goal should be to make it feel right for right now.